The CFM Freestore: Give What You Don't Need and Take What You Do

Novakane Omega
Mar 5
2 min read

Updated: Jul 19

What is Mutual Aid?

Mutual Aid is the act of everyday people coming together to meet each other’s basic needs — not through charity, but through solidarity. It’s built on the understanding that the systems we live under often fall short of meeting our survival needs. That’s where we step in.

With today’s social and economic challenges making it harder for the average person to survive, we believe it's time for survival activism — a community-powered approach to relief and resistance. Our mission is to provide support and resources while also raising awareness, building solidarity, and sparking the kind of collective action that leads to real change.

Our Programs

We focus on the overlooked and underserved communities of Hampton Roads, tackling core survival needs: food, clothing, and shelter. We believe everyone deserves at least that much — no exceptions.

The Free Store Promotions: Feed the People!

Every day, someone in our community is going without the basics — not because they’re lazy or made bad choices, but because the system isn’t built to support us. In a city where rent keeps rising, wages fall short, and groceries stretch every dollar, something as simple as a clean shirt, a warm coat, or a decent pair of shoes can mean everything.

That’s why Culture Freedom Media started the Free Store Initiative — a grassroots solution rooted in mutual aid. We collect gently used and donated clothing and get it straight to the people who need it most. No paperwork. No judgment. No price tag. Just real support, from one neighbor to another.

This is our flagship initiative — a powerful blend of community organizing, resource redistribution, and mutual support.

We host fundraising events where we collect toiletries, clothes, and food, and then distribute them through pop-up soup kitchens and clothing giveaways designed to feel like a real store — free of charge, full of dignity. We call it The Free Store.

Why Support Culture Freedom Media?

When you support us, you're not just donating goods or funds — you're investing in a compassionate and resilient community. Your support helps us continue delivering resources directly to those who need them most. Every contribution, no matter how small, helps power our mission.

Join the Movement

If you believe in the power of people helping people — if you care about building a more just, inclusive, and supportive society — we invite you to stand with us.

Support Culture Freedom Media.

Feed the people.

Uplift the community.

Be the change.